If you are a part of the online business, No Compromise, you have to understand exactly “What is Landing Page Builder?“. You also have to understand how to utilize its features and benefits effectively. This will help you to gain a competitive advantage over your competitors by using innovative information technology.
In this article, you will learn what is the landing page, what is landing page builder, its features, software tools in the market, and how to choose the good one for your online business.
What is the Landing Page?
In online business marketing, a landing page is a destination single page on your website created for the purpose of email marketing or online advertising campaign. This allows you to acquire qualified visitors, capture their information, and turn the visitors or traffics into leads with which you can follow up and convert them into buyers.
There are many types of landing pages, including:
- Squeeze page
- Splash page
- Lead capture page
- Click-through page
- and Sales page.
You are able to create a simple landing page by yourself. With your skills, it will save your business cost. However, by using a landing page builder, or page design creator tool, you will get an impressive and fantastic page for your visitors. We will talk more about this.
What is the Landing Page Builder?
The landing page builder or landing page creator is a software tool that helps you create landing pages quickly and effectively. Included in the page builder, there are a number of types of templates that you can select to be fit with your business.
The tool moreover can be linked with other systems, such as email autoresponder email marketing tool. This will help you follow up on the leads and bring them to buy your products or services. You can learn more features of these tools.
Landing Page Software Features
Below are some general features of the landing page builder.
- Drag and Drop Landing Page Editor Templates
- Mobile Responsive Designs
- Integration with autoresponder email marketing tool email marketing tool
- Facebook, YouTube, Instagram, Social Media Widgets
- Built-in Search Engine Optimization (SEO)
- Email Notifications
- A/B Testing or Split Testing
- WordPress plugin solution
- Public to any domain
- Internal Stock Image Library
- Integrated with different platforms
- Dynamic text replacement
- Pixel tracking
- Real-time collaboration
- Advanced internal analytics
- Built-in payment systems
- and more.
You must understand which features are needed, which one doesn’t or nice to have. This will help you to select an effective tool for your online business.
Top Landing Page Tools in The Market
Below are some top landing page building software today. There are a number of new and innovative tools that have been created and launched in the online business market every single week or a few days.
In this article, I just give you general information for the tools. I will later review and compare these tools in detail in terms of features, benefits, pricing, and how to select a tool to be fit your online business effectively.
Here are some top landing page builder today, ordered by alphabet.
Carrd
- A platform for building one-page simple
- Free 7-Days Trial
- $9 per year for Go Pro Plan
 ClickFunnels
- Professional Landing Page Builder
- Drag and Drop Webpage Editor
- Email and Facebook Marketing Automation
- Free 14-Days Trial
- $97 per month for Startup Plan
Instapage
- Enterprise page builder for advertising Google
- Facebook and Display Campaigns
- Free Trial for 14 Days
- $129 per month for Core Plan
KickoffLabs
- Landing Page Builder
- Run Popup, Side In Bar Campaigns
- 45+ Landing Page Templates
- Free Plan for 500 Mini-Campaigns
- $29/month for HOBBY Plan
Lander
- Drag and Drop Landing Page Creator Editor
- Free 14-Days Trial
- $16 per month for BASIC Plan
Landigi
- Create a landing page without programming skills required
- Copy and Pate Templates
- Free 14-days Trial
- $29 per month for start plan
LeadPages
- Site and Page Builder
- 200+ Drag and Drop Templates
- Free 14-Days Trial
- $37 / Month for Standard
MailChimp
- Email marketing, landing page builder, Facebook Ads
- Start Now FREE
- Free 2,00 subscribers
- Free 12,000 emails per month
- $10 / Month for Grow Plan
Pagewiz
- Landing Page Generator
- Unlimited Landing Pages
- Unlimited A/B Testing
- 100+ Free Templates
- $29 Per Month for BASIC Plan
Ucraft
- Website Builder
- Landing Page Creator
- Free Website Hosting
- 14 Days Free Trial
- $10 / month for Pro Website
Unbounce
- Enterprise Landing Page Builder Software
- 125+ Responsive Landing Page Templates
- Free 14-Days Trial
- $99 per month for the Essential Plan
Wishpond
- Landing Page Builder
- 100+ Mobile-Responsive Landing Page Templates
- Drag and Drop Editor
- One-Click A/B Split Testing
- Free 14-Days Trial
- $49/month for Staring Out Plan
Wix
- 500+ Landing Pages Website Templates
- Drag and Drop Website Builder
- 14 Day Money Back Guarantee
- $4.50/month for Connect Domain Plan
In addition to the above tools, I found other featured landing page builders or related tools also in the market, including EventCastle, GetLeads, ImStartup, LaunchKit, LeadGen, Lune HTML5. OnePageStudio, Pixa, PowerNode, RGenisis, Subscribe, Unicore, Urip, and more. I will provide more details later.
How to Choose the Best Software for Your Online Business
As you have learned, there are a number of tools in the market. So, it’s not an easy job picking up the right one. A poorly selected landing page creator will cripple your advertising performance, increase your business cost, and also frustrate your customers.
Here is the guideline for choosing the good landing page builder for your business:
- Clarify your business requirement
- Identify your customers
- Understand the features of the tool
- Understand pricing structure and plans
- Read customer reviews
- Compare at least 5 top tools in the market
- Contact software vendors for more details
- Get Free Trial
This just gives you ideas on how to select a suitable tool for your business. It may not the 1st popular software in the market, but it is good for you. It takes time for this. Don’t do it overnight.
The Game is Changing Now – Don’t Miss It!
To sum up, I hope you understand more about “What is Landing Page Builder“, learn about landing page creator features, understand top tools in the market, and get some guidelines for choosing a good tool.
If you need more information or have any questions, please feel free to contact me or comment below. I will come up with the solution as well as I can. Thank you for your time.
I’ve been contemplating creating email marketing for my online business but didn’t know where to start. I like that you presented different companies that offer this type of service with the prices. I now know which one’s I can look more into and what I can afford as far as a monthly plan. Thanks so much for taking the time to explain the landing page, I will be trying to add this to my business soon as well.
Jay, thank you very much for your comments.
Thank you so much. For a newbie in this field as me, this is valuable information. Most of the other sites online talk about only the one they are promoting. thanks for listing them all up and explaining what to expect!
Thank you much for your comment.
You offer information on so many different options, and what I really like is that they have all different price points. That’s so awesome. Everyone’s budget is different, so to have so many different options is key for people to make a decision. These tools are great, not only for the new people, for really for anyone. Great job putting this all together. Thank you.
Hi Babs, thank you very much for your comment on my article.